Inside Microsoft’s quarter is a risk for any business reliant on ads

Satya Nadella, CEO of Microsoft Corp. , speaking during the opening session at Microsoft Developer Day in Singapore, Friday, May 27, 2016. Microsoft has abandoned the smartphone game. The company said Wednesday that it will cut up to 1,850 jobs, many of them in Finland – the main base of the mobile phone business that Microsoft acquired two years ago from Nokia Oyj.

Charles Bertoy | Bloomberg | Getty Images

Microsoft is no stranger to supply chain challenges in its hardware business, but it is now warning for the first time of its impact on an unexpected area: advertising. The company has become the latest to warn that major customers could limit their ad spend as they deal with supply chain issues.

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